If you own or manage a rental equipment business, you know the constant challenge of balancing new inventory, routine maintenance, and what to do with machines that are no longer pulling their weight. When it’s time to move on from older, underused, or surplus equipment, don’t let it sit around collecting dust.
Instead, consider an equipment auction—a faster, more profitable, and hassle-free way to sell. Let’s take a look at why it’s the right choice for your rental equipment.
Why Choose an Auction?
Selling rental equipment through traditional means can be time-consuming and frustrating—and let’s face it, buyers often expect deep discounts. With an auction, you’re tapping into a competitive bidding environment that can drive up final sale prices and get your equipment sold quickly.
Here’s why it works:
1. Maximize Returns
When you list equipment privately, you might only get a handful of low offers. But when you work with Backes Auctioneers, we bring multiple serious buyers to the table. This competition often leads to better prices—and less back-and-forth negotiating.
2. Quick Turnaround
Every day a machine sits idle is lost revenue. Our auctions are designed to move equipment fast. No more waiting months to find the right buyer. You can turn unused assets into working capital in just days.
3. National Buyer Reach
Backes Auctioneers has spent decades building a wide, engaged network of buyers across multiple industries—many of whom are actively looking for pre-owned rental equipment. From contractors to small businesses, we’ll get your gear in front of qualified bidders ready to buy.
How Backes Connects You With the Right Buyers
We don’t just throw your equipment on a website and hope it sells. We use targeted marketing and expert insight to find buyers who are already searching for what you’re selling.
Targeted Marketing Campaigns
We promote your auction through a combination of:
- Email outreach to our growing database of buyers
- Paid digital ads and auction listing platforms
- Social media promotion for maximum exposure
Expert Valuation
Our experienced team provides honest, accurate equipment appraisals so you know what your machinery is worth—and what you can expect it to bring at auction.
Hassle-Free Process
From setup to final sale, Backes handles everything:
- Staging and photographing your equipment
- Listing and marketing
- Managing bids, payments, and post-sale communication
All you have to do is sit back and get paid.
What to Expect From the Auction Process
We make it easy to get started:
- Initial Consultation – We assess your equipment and walk you through the process.
- Auction Setup – We prepare, list, and promote your sale to the right audience.
- Live or Online Auction Day – Buyers bid on your equipment in real time.
- Post-Sale Support – We manage payments and help coordinate buyer pickups.
Whether you prefer an on-site auction or a fully online format, we tailor the sale to your goals.
Let’s Talk About Your Equipment
If you’ve got rental equipment that’s underperforming or taking up space, now’s the time to turn it into cash. Auctions are one of the most effective ways for rental companies to stay nimble, reinvest in new equipment, and maintain a healthy bottom line.
Backes Auctioneers is here to help. We’ve been doing this for over 45 years, and we know how to get your equipment sold—with less hassle and more return. Learn more or view upcoming auctions at Backes Auctioneers.
Move it. Sell it. Profit from it—with Backes Auctioneers.
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